Clean Beauty and all its Faces

Three beautiful women posing and laughing

There are many interpretations of what “Clean Beauty” is. Some claim that only products which are made of 100% natural or organic ingredients are included in this branch of skincare.

At its core, Clean Beauty includes safe and non-toxic beauty products made with carefully selected ingredients that are non-harmful for the skin.

‘Suspicious’ Ingredients in Skincare Products

The skincare industry has never been as versatile and advanced as today. However, there is still room for improvement. Most commonly used products contain “suspicious” ingredients. For example, parabens (that cause skin reactions), silicones (that clog skin pores), sulfates (that dry the skin), artificial fragrances (that provoke skin allergies), and several others which have an unwanted secondary effect on the skin. These are the kind of ingredients that are unacceptable in Clean Beauty.

All Natural and Organic Skincare Products, are They Worth the Hype?

Formulating a product that is 100% natural or organic, pleasant on the skin, and efficient can be quite the challenge. A preservative-free, all-natural product is typically a mixture of oils and water-free components––because as soon as you add water you need a preservative to prevent the formula from spoiling over time. Such a mixture can be quite heavy on the skin and unpleasant.

Not every natural ingredient is good for the skin and not every synthetic ingredient is bad.

There are, of course, high-grade synthetic compounds, such as skin-friendly preservatives, that keep products stable and safe throughout the cycle of use.

Why You Should Choose Clean Beauty?

Overall, an issue that Clean Beauty faces is a lack of that instant sensation of pleasant texture and good skin feelings that exist with other skincare branches. It is precisely those silicones that give you that temporary good feeling of silky skin. However, it’s only temporary because as soon as you wash your face, the silicones are washed away because they don’t have the capacity to ensure long-term activity on the skin. So, instead of opting for a short-lived feeling and charming artificial scents, it is healthier and more effective to go clean. Choose Clean Beauty and allow the pure ingredients to take their time and work wonders on your skin.

About author

Selma Durmo M. Pharm

“As far as I can remember I have always struggled with sensitive skin. The issues culminated in my mid-twenties when I started having rosacea flares and redness. My personal quest for effective, safe solutions took a professional turn, and I was given the opportunity to apply my (Pharma) background in developing a new skin friendly product line. My goal was to create something new, a clinically proven sustainable skincare brand. This science backed probiotic skincare derived technology is a product of years of research and innovation in personal care products. Metabiotics contain naturally produced hyaluronic acid, lactic acid, SMase, lipoteichoic acid, over 40 peptides and enzymes. All assigned with specific tasks for activating the skins native repair mechanisms.” 

Check out our Instagram Feed:


Following the principles of Clean Beauty, we have joined the dedicated stream of safe, non-toxic beauty enthusiasts.

Our products contain carefully selected hypoallergenic ingredients suitable for sensitive and reactive skin.

We’re committed to formulating with natural, organically-derived, and skin-friendly synthetics while excluding popular “good feeling” and potentially harmful compounds to provide the best skincare solutions.

“It is easy to get hooked on conventional products, with inviting perfumes and the instantly pleasant skin feeling. The sooner you understand that those sensations are short-lived the better! Choose Clean Beauty and allow the science backed ingredients time to work wonders on your skin.”

Cinically proven

Our products’ superiority has been proven in a controlled study on 50 volunteers where it was shown that four-week product use leads to a significant increase in skin moisture levels (39%), increased skin elasticity (50%), and a decrease in the appearance of wrinkles (23%).

Other beneficial effects include decrease in skin sensitivity, increase in skin cleanliness, evenness of the skin tone, decrease in acne formation.

This study serves as proof of the skin’s gradual return of its protective layer, integrity, and balance. All study results have been published in a peer reviewed journal as well as the full study report.

“Putting all science aside, we are most proud of our users’ testimonials. All tested volunteers claimed visible and tangible improvement in skin feel and appearance.”


The greatest breakthrough discovery we stumbled upon is that skincare and cosmetics should not be sensational.

Personal care should be comprehensive, accessible, and efficient, just as all solutions that come from nature are.

We are often faced with labels such as anti aging skin care, organic skin care, natural skincare products, which lack the necessary explanation… What do these phrases actually mean?

“Grown tired of all the misleading, incomprehensive, irrelevant information used in the beauty industry we decided to stick to a no-nonsense approach. It is what it is, and skin care is not magic! It requires commitment, patience and understanding your skins’ needs.”


We are dedicated to neutralizing our negative impact on the environment as much as possible and have joined the stream of sustainable skincare brands. We’re taking you on for the ride (we’ve even packed the goodies)!

To help minimize our carbon footprint, for every product order a tree will be planted thanks to our amazing planters at One Tree Planted. It’s estimated that a mature tree nullifies around 20lbs of CO2 a year.

We’re doing our best to reuse, reduce and recycle. Wishing to inspire a circular economy we have partnered up, to create a customized recycling program. Collect three empty plastic packages to receive your Anbiome Recycling Envelope and follow the instructions on how to take part in our recycling mission. 

Your good deed shall be rewarded. For every three products recycled you receive one product gift!


Today’s trends in skincare require the use of synthetic active ingredients which interact with the skin. Our approach is to distinguish natural alternatives, which mimic the skins native repair mechanism and are more efficient and ecologically sound.

Translating solutions from nature into industrial settings is hardly an easy task, but it’s one we enjoy undertaking.

We have screened 500+ different wild probiotic strains from the nature, to find the most powerful ones.

Special fermentation process was developed to harvest powerful molecules (HA, LTA, SMase, LA and 40 peptides).

Result is the composition of native signal components and molecules that keep the skin balanced, healthy and protected.