Makeup and skincare have been around almost as long as humans. Some of the first human societies used paint to draw images onto cave walls and then used the same paint on their facial features. Sometimes they used this to make themselves stand out in the wild or to look more threatening to rival groups. Let’s dive together in the history of skincare.
Some of the first recorded cases of makeup and skincare use come from Ancient Egypt. Egyptians frequently used cosmetics for multiple reasons. In Egypt, in 3000 BC, you would show your wealth with cosmetics and would likely spend several hours each day to look your best. Makeup was used for aesthetic purposes and to bring out your features. It was also applied to protect the skin from the beating sun and intense heat.
The ancient Egyptians were creative when it came to materials, using semi-precious stones or ground-up metals as “eyeshadow” because they would catch the light and project a shiny radiance. Their “eyeliner” would be a mix of lead, almonds, soot, animal fat, and copper.
The Ancient Greeks and Romans borrowed from the Egyptians and also placed a high value on skincare and makeup. Honey was used as a moisturizer, and oils and sand were used as a natural sunscreen. A day at the baths would include extensive care for all parts of the body, with fragrant oils and perfumes to soothe and gloss the skin after bathing.
Across the way in China, the first recorded skincare use was in 1760 BC during the Shang dynasty. They valued a natural pale look at the time and used face powders made from lead and skin lighteners as songyi mushrooms to get the desired look.
The popularity of pale skin spread across Europe, and the demand for lead-based skin and makeup products increased. European women, including Queen Elizabeth I, used lead mixed with vinegar to make a whitening foundation to remove freckles. During the Elizabethan Era, bathing was not in fashion. In fact, men and women rarely washed their faces and body. To keep their skin looking pale, they would just add a new layer of powder over the old. As the cosmetic layer became difficult to wash off, people started experimenting with everything from rainwater or donkey’s milk to red wine or urine to take their makeup off.
The skincare of today was largely shaped by the establishment of the FDA and its regulations and rules in the early 20th century. Brands such as Maybelline, L’oreal, Elizabeth Arden paved the way and shaped the industry to what it is today.
“As far as I can remember I have always struggled with sensitive skin. The issues culminated in my mid-twenties when I started having rosacea flares and redness. My personal quest for effective, safe solutions took a professional turn, and I was given the opportunity to apply my (Pharma) background in developing a new skin friendly product line. My goal was to create something new, a clinically proven sustainable skincare brand. This science backed probiotic skincare derived technology is a product of years of research and innovation in personal care products. Metabiotics contain naturally produced hyaluronic acid, lactic acid, SMase, lipoteichoic acid, over 40 peptides and enzymes. All assigned with specific tasks for activating the skins native repair mechanisms.”
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Following the principles of Clean Beauty, we have joined the dedicated stream of safe, non-toxic beauty enthusiasts.
Our products contain carefully selected hypoallergenic ingredients suitable for sensitive and reactive skin.
We’re committed to formulating with natural, organically-derived, and skin-friendly synthetics while excluding popular “good feeling” and potentially harmful compounds to provide the best skincare solutions.
“It is easy to get hooked on conventional products, with inviting perfumes and the instantly pleasant skin feeling. The sooner you understand that those sensations are short-lived the better! Choose Clean Beauty and allow the science backed ingredients time to work wonders on your skin.”
Our products’ superiority has been proven in a controlled study on 50 volunteers where it was shown that four-week product use leads to a significant increase in skin moisture levels (39%), increased skin elasticity (50%), and a decrease in the appearance of wrinkles (23%).
Other beneficial effects include decrease in skin sensitivity, increase in skin cleanliness, evenness of the skin tone, decrease in acne formation.
This study serves as proof of the skin’s gradual return of its protective layer, integrity, and balance. All study results have been published in a peer reviewed journal as well as the full study report.
“Putting all science aside, we are most proud of our users’ testimonials. All tested volunteers claimed visible and tangible improvement in skin feel and appearance.”
The greatest breakthrough discovery we stumbled upon is that skincare and cosmetics should not be sensational.
Personal care should be comprehensive, accessible, and efficient, just as all solutions that come from nature are.
We are often faced with labels such as anti aging skin care, organic skin care, natural skincare products, which lack the necessary explanation… What do these phrases actually mean?
“Grown tired of all the misleading, incomprehensive, irrelevant information used in the beauty industry we decided to stick to a no-nonsense approach. It is what it is, and skin care is not magic! It requires commitment, patience and understanding your skins’ needs.”
We are dedicated to neutralizing our negative impact on the environment as much as possible and have joined the stream of sustainable skincare brands. We’re taking you on for the ride (we’ve even packed the goodies)!
To help minimize our carbon footprint, for every product order a tree will be planted thanks to our amazing planters at One Tree Planted. It’s estimated that a mature tree nullifies around 20lbs of CO2 a year.
We’re doing our best to reuse, reduce and recycle. Wishing to inspire a circular economy we have partnered up, to create a customized recycling program. Collect three empty plastic packages to receive your Anbiome Recycling Envelope and follow the instructions on how to take part in our recycling mission.
Your good deed shall be rewarded. For every three products recycled you receive one product gift!
Today’s trends in skincare require the use of synthetic active ingredients which interact with the skin. Our approach is to distinguish natural alternatives, which mimic the skins native repair mechanism and are more efficient and ecologically sound.
Translating solutions from nature into industrial settings is hardly an easy task, but it’s one we enjoy undertaking.
We have screened 500+ different wild probiotic strains from the nature, to find the most powerful ones.
Special fermentation process was developed to harvest powerful molecules (HA, LTA, SMase, LA and 40 peptides).
Result is the composition of native signal components and molecules that keep the skin balanced, healthy and protected.
