Pharma and Beauty industries best kept secrets

The Pharmaceutical industry is the most regulated branch of consumer industries. Nothing can pass from basic concepts, product development to product launch on the market without extensive research and documented substantiation and proof. A system of musts and requirements is set in place for all players in the Pharma industry and if they don’t play by the rules, they get fined-In some cases pretty badly.

A logical train of thought would lead you to the conclusion that the same should apply for products that have the most impact on our bodies and might affect our health- Cosmetics. Unfortunately, this is not the case.

Beauty industry and its “regulations”

In the US the FDA (Food and Drug Association) is in charge of regulating food, drugs and cosmetics. Unlike drugs, where safety and efficacy are rigorously examined, and require pre-approval from the FDA to enter the market, cosmetics run wild and free-unregulated without any prior approval.

Indeed, there are requirements predefined by the FDA regarding colors, UV filters (found in sunscreen products), prohibited ingredients etc. There are still no barriers for manufacturers to enter the market at their own will and responsibility. On the other hand, in Europe a full technical dossier on cosmetic products is required and must be kept available for inspection upon request of the local authorities.

Deceiving and misleading claims in beauty

On average it takes 5-8 years and millions of dollars to bring a new drug to the market. Tedious laboratory, technical and clinical research is necessary for a Pharma company to release a new product. On the other hand, you can start making DIY creams and selling them to your friends, family, neighbors the same day. What’s more, you can design a pretty label, throw in some fancy words such as “advanced, revitalizing, hyper, XXX boosting” and you’re off to a great start.

Big beauty brands often use the same concept. Their claims additionally involve wording such as “clinically proven”, “scientifically approved”, “dermatologically tested” etc. Traditionally, these claims are used without substantiation-products never enter any kind of clinical testing. The best you can hope for is that a “patch test” was performed, to show the product doesn’t cause an allergic reaction. In Europe this is a mandatory step, in the US it is not.

In general, there is too much marketing, non-relevant, misleading, false information on cosmetic packaging that even the most experienced professional can become confused. They are commonly deceived with “before and after” shots, using airbrushed images, giving them unrealistic expectations of what a certain beauty product can achieve in a very short time.

Beauty ingredients can cause harm?

It should be clarified, there are mechanisms in place to protect the consumers from risks and threats that might stem from personal care products. One such are product recalls, which are unfortunately a form of damage control, not a tool for prevention. Probably the most famous recall to date was noted in 2021, when several companies pulled of the market sunscreen products containing benzene. Serious concerns were raised based on findings from independent research facilities claiming that benzene is highly carcinogenic.

Precisely these situations raise alarms in consumers, making them more suspicious with every new scandal in the cosmetic industry. However, consumers are taking matters in their own hands, seeking out highly ethical brands and educating themselves on the science behind cosmetics.

New waves in beauty industry

The lack of transparency and safety in the skincare sector, and current beauty trends which are moving away from “glamorous” to a “healthy” look, have resulted in the emergence of independent (indie) skincare brands. An indie skincare brand is one that is usually independently owned and operated, whose products and the way of doing business are something out of the ordinary.

Indie skincare customers want to know all about product ingredients they will be putting on their skin. Additionally, they are environmentally and socially conscious, and consider the impact of the products they use on the world around them. They expect manufacturers to prove the ingredients and formulations of their products are safe, of the highest quality, as well as environmentally friendly, whose credibility is backed by their founder.

One such emerging brand is Anbiome Skincare, spin off startup of a highly innovative biotech company Anbiome Life Science. They have successfully built their technology award winning biotech platform used for new drug product development. Their products feature hypoallergenic ingredients that have been carefully selected to be suited for sensitive and reactive skin. Also, they are dedicated to neutralizing their negative impact on the environment as much as possible and have joined the stream of sustainable skincare brands.

Clinically proven skincare that works

The clinical superiority of Anbiome’s products was demonstrated in a double-blind placebo controlled clinical trial on 50 volunteers. All volunteers applied two separate products on their face, one placebo-regular hydrating cream and one Anbiome’s proprietary formulation. Both the volunteers and investigators were unaware of which was which (double-blind). The participants were tested every two weeks, using a specialized ApiSkin tester. This device measured skin moisture levels, elasticity, wrinkle depth, skin sensitivity, cleanliness and melanin production. Independent research organization (CRO) was included in the evaluation of the clinical data. Statistical analysis of the clinical data revealed that four weeks of product use resulted in a considerable increase in skin moisture levels (39%), increase in skin elasticity (50%), and a decrease in the appearance of wrinkles (23%).

All results were published in a peer reviewed medical journal and can be found here.

Anbiome Skincare stands firm by their claims and have scientific and sociological evidence to back them up. If their narrative resonates with you, and you share ideals and passion for clean, sustainable, and clinically proven skincare, give Anbiome Skincare a try.

Study participants testimonials

“I’ve been struggling with my skin for what seems as forever. When I got the opportunity to participate in this study, I was excited to try something new with science behind. The results were great. After two weeks I could see and feel a change in my skin.”
”I don't use cosmetic products very often due to my sensitive skin. In addition to pleasant feeling i haven't experienced any outbreak, what was already a good sign.”

Scientifically recognized technology


About author

Selma Durmo M. Pharm

“As far as I can remember I have always struggled with sensitive skin. The issues culminated in my mid-twenties when I started having rosacea flares and redness. My personal quest for effective, safe solutions took a professional turn, and I was given the opportunity to apply my (Pharma) background in developing a new skin friendly product line. My goal was to create something new, a clinically proven sustainable skincare brand. This science backed probiotic skincare derived technology is a product of years of research and innovation in personal care products. Metabiotics contain naturally produced hyaluronic acid, lactic acid, SMase, lipoteichoic acid, over 40 peptides and enzymes. All assigned with specific tasks for activating the skins native repair mechanisms.” 

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Following the principles of Clean Beauty, we have joined the dedicated stream of safe, non-toxic beauty enthusiasts.

Our products contain carefully selected hypoallergenic ingredients suitable for sensitive and reactive skin.

We’re committed to formulating with natural, organically-derived, and skin-friendly synthetics while excluding popular “good feeling” and potentially harmful compounds to provide the best skincare solutions.

“It is easy to get hooked on conventional products, with inviting perfumes and the instantly pleasant skin feeling. The sooner you understand that those sensations are short-lived the better! Choose Clean Beauty and allow the science backed ingredients time to work wonders on your skin.”

Cinically proven

Our products’ superiority has been proven in a controlled study on 50 volunteers where it was shown that four-week product use leads to a significant increase in skin moisture levels (39%), increased skin elasticity (50%), and a decrease in the appearance of wrinkles (23%).

Other beneficial effects include decrease in skin sensitivity, increase in skin cleanliness, evenness of the skin tone, decrease in acne formation.

This study serves as proof of the skin’s gradual return of its protective layer, integrity, and balance. All study results have been published in a peer reviewed journal as well as the full study report.

“Putting all science aside, we are most proud of our users’ testimonials. All tested volunteers claimed visible and tangible improvement in skin feel and appearance.”


The greatest breakthrough discovery we stumbled upon is that skincare and cosmetics should not be sensational.

Personal care should be comprehensive, accessible, and efficient, just as all solutions that come from nature are.

We are often faced with labels such as anti aging skin care, organic skin care, natural skincare products, which lack the necessary explanation… What do these phrases actually mean?

“Grown tired of all the misleading, incomprehensive, irrelevant information used in the beauty industry we decided to stick to a no-nonsense approach. It is what it is, and skin care is not magic! It requires commitment, patience and understanding your skins’ needs.”


We are dedicated to neutralizing our negative impact on the environment as much as possible and have joined the stream of sustainable skincare brands. We’re taking you on for the ride (we’ve even packed the goodies)!

To help minimize our carbon footprint, for every product order a tree will be planted thanks to our amazing planters at One Tree Planted. It’s estimated that a mature tree nullifies around 20lbs of CO2 a year.

We’re doing our best to reuse, reduce and recycle. Wishing to inspire a circular economy we have partnered up, to create a customized recycling program. Collect three empty plastic packages to receive your Anbiome Recycling Envelope and follow the instructions on how to take part in our recycling mission. 

Your good deed shall be rewarded. For every three products recycled you receive one product gift!


Today’s trends in skincare require the use of synthetic active ingredients which interact with the skin. Our approach is to distinguish natural alternatives, which mimic the skins native repair mechanism and are more efficient and ecologically sound.

Translating solutions from nature into industrial settings is hardly an easy task, but it’s one we enjoy undertaking.

We have screened 500+ different wild probiotic strains from the nature, to find the most powerful ones.

Special fermentation process was developed to harvest powerful molecules (HA, LTA, SMase, LA and 40 peptides).

Result is the composition of native signal components and molecules that keep the skin balanced, healthy and protected.