With the rise of sustainable fashion and organic food, it’s no surprise that clean beauty has been making waves in the beauty industry. The beauty industry is experiencing dramatic growth and the “clean” segment of it has seen huge success, especially among Gen Z consumers.
By 2024, global sales for this booming sector are expected to reach $20 billion!
Amidst all the growth in the clean beauty world, what it means to have a “clean” product is far from settled. This lack of consensus has created a legal challenge for top retailers, leading to false advertising claims.
Now more than ever before, brands are looking closely at their ingredients and products to ensure transparency and verify if their products match the marketing claims. Only when claims are robust can brands truly make an impact with their offering in the competitive clean beauty space.
Regardless of the situation, consumers remain dedicated to replacing ‘dirty’ ingredients with better, more natural ones.
This built sense of pressure is pushing brands to create real differences in terms of sustainability and efficacy so they can differentiate themselves on the market clearly and responsibly.
But What is Clean Beauty ?
The more natural has become the norm, and clean beauty is sweeping the beauty landscape!
It’s all about switching over to natural ingredients, like essential oils, plant extracts, and minerals instead of harsh chemicals.
These not only provide great results for your skin, but they definitely benefit the environment too since there are no harmful emissions released during production.
Buying clean beauty will also give you peace of mind knowing that every purchase is vegan friendly and cruelty free.
We’ve said it before and we’ll say it again: taking your skincare routine in a cleaner direction with natural products sounds terrific!
Don’t miss out on any of the latest trends in clean beauty—whether its anti aging creams or nutrient boosting masks, explore all the options today!
Remember when plastic containers were standard for beauty products?
Well, the days of traditional plastic packaging are slowly becoming a thing of the past. In its place, more sustainable container and packaging materials like glass jars and bottles, aluminum tubes, and even paper packaging are being utilized!
Not only do these materials substantially reduce waste production but they’re often associated with a sophisticated look that exudes luxury. On top of that, they usually last longer too!
As if there weren’t already enough great benefits to investing in eco friendly solutions when it comes to product containers and packaging, many companies are realizing financial advantages as well in terms of reduced shipping costs.
That ultimately can be passed along to their customers in potential cost savings.
When it comes to clean beauty products, organic ingredients are key. These ingredients are grown without the use of synthetic fertilizers or pesticides, which can be damaging to your health as well as the environment.
Many companies source their ingredients from small farms or use wild-harvested plants like rose hips or aloe vera for their formulations.
By using organic ingredients that are free of harmful chemicals, brands can offer consumers high-quality products without compromising their health or safety. The result is a product that is both effective and safe for everyday use.
Some of the most popular organic ingredients include aloe vera, chamomile extract, coconut oil, and jojoba oil—all of which have amazing benefits for your skin and hair!
Consumers are becoming increasingly aware of the sustainability efforts brands make, and they will reward those that go above and beyond.
Adios to yesterday’s perfumes made with synthetic fragrances that are potentially irritating for the skin. We have come full circle— searching for better ways to experience fragrance, brands have begun creating a variety of parfumes using natural ingredients such as essential oils and plant extracts.
These natural alternatives help recreate beautiful scents while avoiding any damage they may cause. Lavender, orange blossoms, sandalwood… the list goes on! All of these components make up nature’s wonderful recipe for giving ingenious aromas with absolutely no negative side effects.
If we could bottle up our appreciation for these gifted ingredients and diffuser it through the air – how cool would that be? Sight unseen, let us enjoy each other without saying goodbye, instead taking an olfactory approach: Smell ya later!
Animals have been used in testing cosmetics and other beauty products for a long time—but thankfully, more and more brands are deciding not to put them through this stress anymore.
They’re turning to cruelty-free alternatives such as cell cultures or computer simulations to test their products. This way, everyone can be 100% sure that no furry friends were mistreated for the sake of the beautiful packaging we enjoy so much.
We love it when companies opt for ethical approaches to ensure the quality of their products pre market launch. After all, no one wants anything bad happening to animals, especially not something that we use or consume.
That’s why it’s so encouraging when companies strive to not only better their products and services, but also prioritize animal welfare! Everyone who’s conscious about what they purchase naturally supports these thoughtful changes. Here’s to better ethics, and a cleaner wild!
Clean Beauty Subscription Boxes
New, eco conscious clean beauty products available now? Sign us up!
Subscription boxes have become a great way for people to try out amazing new products without having to purchase full size items upfront. Perfect for those that want to save the planet AND their pocketbook.
Many meal deliveries feature samples of organic makeup and skincare goods, as well as sustainable accessories and tools like bamboo-made applicators or reusable makeup brushes.
What’s more? It’s an awesome way to discover pristine brands promoting health, beauty and earth friendly values. So put down the microfiber cloth and grab a subscription box.
No need to venture outside or pay delightful amounts with membership because you too can get started in the clean beauty revolution!
Going all-natural isn’t a trend anymore, it’s the way of life. Embracing clean beauty is about looking beyond harsh chemicals and toxins; it’s also about being mindful with our environment by choosing sustainable packaging material and organic ingredients.
Natural fragrances are key to ensure that the product we use on ourselves is not harmful to the environment too!
While taking care of ourselves and being conscious of our health, why not extend gratitude to mother earth as well? Investing in brands that support a zero waste, ethically responsible supply chain for all their raw materials is one step further into maintaining a balanced eco system.
Through a gentle yet effective approach, you can join millions abroad in supporting sustainable natural beauty!