Skin flooding: The newest viral skincare trend

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Have you seen the new TikTok trend making waves on social media? We’re talking about skin flooding, which is a method of applying skincare products for maximum absorption. While it’s a relatively new term, the concept behind skin flooding isn’t anything new in skincare. Skin flooding is based on the idea that many active ingredients in skin care products penetrate the skin better when it is moist. To get maximum benefit from your products, you can use this simple technique to maximize their absorption. In this blog post, we will be discussing everything you need to know about this viral trend, from what it is to tips for achieving optimum results.

What is Skin Flooding?

Skin flooding is a process that helps active ingredients penetrate deeper into your skin. The goal is to make sure that your skincare products are absorbed more effectively by your skin so that you get maximum benefit from them. To do this, you apply multiple layers of product back-to-back in quick succession while your skin is still damp from previous layers. This helps ensure that all of the ingredients absorb as deeply as possible for maximum effect.

The Basics of Skin Flooding

The idea behind skin flooding is pretty simple – when your skin is damp, the active ingredients in your skincare can sink deeper into your pores and be more effective than usual. That’s because dampness helps create an optimal environment for absorption; when the moisture evaporates off of your skin, it creates tiny pathways through which the active ingredients can travel deep into the dermis layer of your skin.

Simply put, skin flooding is a method of applying an active ingredient directly to damp skin in order to optimize its penetration into deeper layers of your skin. This way, you are able to get maximum results from your product without having to use higher concentrations or risk overexposure.

Pro tips for Skin Flooding Beginners

When you are ready to start experimenting with skin flooding, it’s important to keep a few things in mind. First off, make sure that your face is already clean and free of makeup before applying any product. This will ensure that it absorbs properly into your skin rather than sitting on top of it where it won’t do much good. Next, be sure that your face is still slightly damp after cleansing as this will help ensure proper absorption too. Finally, take care not to apply too much product- less is always more when it comes to skincare!

Don’t forget to hydrate, hydrate, hydrate

To flood your skin with hydration and keep it plump, start by washing your face with a cleanser of choice. Then spritz on some facial mist for an extra boost of moisture before layering up serums containing HA niacinamide, metabiotics – powerhouses that’ll help maintain the liquid levels in your complexion. Finish off this pampering ritual using a lightweight hydrating cream to lock everything in place, followed by sunscreen if you’re out-and-about during daytime hours! Glow responsibly friends!

Skincare Ingredients to use for Skin Flooding

The key to successful skin flooding lies in using the right types of products and ingredients – ones that have been specifically designed to penetrate deeply and yield results quickly.

Hyaluronic acid

Hyaluronic acid is a household name in the skincare industry. It works as a humectant, meaning that it draws in water. It can hold up to 100 times its weight in water. When applied to the skin, it forms a protective barrier that helps to lock in moisture and keep environmental pollutants out. This barrier also helps to keep your skin’s natural oils balance, which is why hyaluronic acid is a great choice for those with oily and combination skin types.


Niacinamide is a form of vitamin B3 that has many benefits for the skin. It is known to help improve skin elasticity and increase hydration levels. Niacinamide also helps to repair the skin barrier and protect against environmental aggressors. Look for products that contain niacinamide such as toners, serums, and creams.


Glycerin is a humectant that attracts moisture to the skin. It helps to keep the skin hydrated and prevent water loss. It also helps to repair the skin barrier and protect against environmental aggressors. Look for products that contain glycerin such as cleansers, toners, moisturizers, and serums.


Metabiotics  are a mixture of natural hyaluronic acid, lactic acid, peptides, enzymes, and other organic compounds. A specific enzyme called SMase has a specialized role in metabolizing the protein sphingomyelin. This protein is a building block of ceramides, essential molecules for skin health

In with the Old?

Skin flooding has gained popularity recently as a new TikTok trend but it’s actually nothing new! Skin flooding is an effective approach that utilizes layering products for maximum absorption, quenching your parched complexion with intense hydration. By understanding what it is and how it works you can start incorporating this technique into your own routine for maximum benefit from all those amazing active ingredients in our favorite skincare products! Just remember to use humectants like hyaluronic acid or glycerin along with peptides or retinol.

Whether you are looking for an extra glow boost before a big event or simply want smoother, brighter looking complexion overall – adding some extra steps into your skincare routine might be just what you need! Just remember to choose gentle yet effective ingredients and apply them sparingly; too much product could lead to unwanted side effects such as greasy feeling residue on top of your face! Try out different combinations until you find one that works best for you and enjoy glowing radiant glassy-looking complexion every day!

About author

Selma Durmo M. Pharm

“As far as I can remember I have always struggled with sensitive skin. The issues culminated in my mid-twenties when I started having rosacea flares and redness. My personal quest for effective, safe solutions took a professional turn, and I was given the opportunity to apply my (Pharma) background in developing a new skin friendly product line. My goal was to create something new, a clinically proven sustainable skincare brand. This science backed probiotic skincare derived technology is a product of years of research and innovation in personal care products. Metabiotics contain naturally produced hyaluronic acid, lactic acid, SMase, lipoteichoic acid, over 40 peptides and enzymes. All assigned with specific tasks for activating the skins native repair mechanisms.” 

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Following the principles of Clean Beauty, we have joined the dedicated stream of safe, non-toxic beauty enthusiasts.

Our products contain carefully selected hypoallergenic ingredients suitable for sensitive and reactive skin.

We’re committed to formulating with natural, organically-derived, and skin-friendly synthetics while excluding popular “good feeling” and potentially harmful compounds to provide the best skincare solutions.

“It is easy to get hooked on conventional products, with inviting perfumes and the instantly pleasant skin feeling. The sooner you understand that those sensations are short-lived the better! Choose Clean Beauty and allow the science backed ingredients time to work wonders on your skin.”

Cinically proven

Our products’ superiority has been proven in a controlled study on 50 volunteers where it was shown that four-week product use leads to a significant increase in skin moisture levels (39%), increased skin elasticity (50%), and a decrease in the appearance of wrinkles (23%).

Other beneficial effects include decrease in skin sensitivity, increase in skin cleanliness, evenness of the skin tone, decrease in acne formation.

This study serves as proof of the skin’s gradual return of its protective layer, integrity, and balance. All study results have been published in a peer reviewed journal as well as the full study report.

“Putting all science aside, we are most proud of our users’ testimonials. All tested volunteers claimed visible and tangible improvement in skin feel and appearance.”


The greatest breakthrough discovery we stumbled upon is that skincare and cosmetics should not be sensational.

Personal care should be comprehensive, accessible, and efficient, just as all solutions that come from nature are.

We are often faced with labels such as anti aging skin care, organic skin care, natural skincare products, which lack the necessary explanation… What do these phrases actually mean?

“Grown tired of all the misleading, incomprehensive, irrelevant information used in the beauty industry we decided to stick to a no-nonsense approach. It is what it is, and skin care is not magic! It requires commitment, patience and understanding your skins’ needs.”


We are dedicated to neutralizing our negative impact on the environment as much as possible and have joined the stream of sustainable skincare brands. We’re taking you on for the ride (we’ve even packed the goodies)!

To help minimize our carbon footprint, for every product order a tree will be planted thanks to our amazing planters at One Tree Planted. It’s estimated that a mature tree nullifies around 20lbs of CO2 a year.

We’re doing our best to reuse, reduce and recycle. Wishing to inspire a circular economy we have partnered up, to create a customized recycling program. Collect three empty plastic packages to receive your Anbiome Recycling Envelope and follow the instructions on how to take part in our recycling mission. 

Your good deed shall be rewarded. For every three products recycled you receive one product gift!


Today’s trends in skincare require the use of synthetic active ingredients which interact with the skin. Our approach is to distinguish natural alternatives, which mimic the skins native repair mechanism and are more efficient and ecologically sound.

Translating solutions from nature into industrial settings is hardly an easy task, but it’s one we enjoy undertaking.

We have screened 500+ different wild probiotic strains from the nature, to find the most powerful ones.

Special fermentation process was developed to harvest powerful molecules (HA, LTA, SMase, LA and 40 peptides).

Result is the composition of native signal components and molecules that keep the skin balanced, healthy and protected.